Cookie Specialties Inc. was founded by Grant Pierce in 1980. Grant named the cookies after his oldest son, Matt. The only thing the he set out to do was bake a delicious cookie that people could afford. He didn’t think the product would find its way to chains in cities from Minneapolis to Ft. Lauderdale, but it has. Matt’s pride themselves on having cookies that bend, but don’t break. Softer cookies drove everyone into the cookie aisles as Matt’s Cookies gained popularity in the early 80’s, and by 1986, 8 out of every 10 stores in Illinois, Wisconsin and St. Louis sold Matt’s Cookies.