Can the FDA’s label changes be an opportunity for your brand?
posted by dinaF September 2016
|Dear OK Kosher Customer,
As you may know, the FDA (U.S. Food and Drug Administration) has taken a major step by requiring updated nutritional information for most packaged foods sold in the United States. This new regulation means that most food manufacturers will have to be using new product labels by July 26, 2018. (Manufacturers with less than $10 million in annual food sales will have an additional year to comply with the new rules.)
As part of our promise to be your advocate for all kosher matters, we encourage you to use this opportunity to re-emphasize the importance of the design and placement of the OK kosher logo on your product labels. To maximize your investment in kosher, it is important for the kosher symbol to be printed clearly on your labels – prominently displayed and large enough that consumers can easily see it. To assist in this endeavor, OK Kosher has developed an easy to follow guide to proper use of the symbol. Please contact your Account Representative, or email firstname.lastname@example.org, to request copies of the guide.
Remember, the consumer is looking for that OK kosher symbol – make it jump out at them!
Thank you for your loyalty to OK Kosher. Achieving the highest kosher standards, with total customer satisfaction, is our goal! We are here to support your growth!
Rabbi Eli Lando,