JACK DANIEL’S INTRODUCES NEW COFFEE IN PARTNERSHIP WITH WORLD OF COFFEE

Regular and decaffeinated coffee is introduced for the 2016 Holiday Season

STIRLING, NJ  December 22, 2016 — Jack Daniel’s Tennessee Whiskey in partnership with World of Coffee, Inc. introduces its newest product, Jack Daniel’s Tennessee Whiskey Coffee. The coffee officially launched this holiday season. A sneak peek of the coffee was available at the Specialty Food Association’s 2016 Summer Fancy Food Show at the Javits Center in New York City in June. Jack Daniel’s Tennessee Whiskey Coffee is premium 100% Arabica coffee, roasted medium, and infused with Jack Daniel’s Old No. 7 Tennessee Whiskey.

“We use the best tasting and highest quality coffees in the world and now add to that the authentic taste and aroma of Jack Daniel’s,” expressed Charlie Newman, president/owner and roast master of World of Coffee. “We take a lot of care and pride in the coffee products we craft and Jack Daniel’s Coffee is no exception.”

Jack Daniel’s Coffee is sold as ground coffee, available in regular and decaffeinated, and packaged in 8.8oz collectible tins and 1.5oz gift bags. Jack Daniel’s Coffee is initially available at the Lynchburg Hardware and General Store in Lynchburg, Tennessee where every single drop of Jack Daniel’s Tennessee Whiskey is made to this day. Additionally, it is sold online at jackdaniels.com, followed by a nationwide rollout.

About World of Coffee

World of Coffee, Inc. is a family-owned custom specialty coffee roaster located in Stirling, New Jersey. World of Coffee specializes in premium, high-end, great tasting, gourmet coffees, private label packing, foodservice, and offers house brands: World of Coffee and Òggi Caffè. World of Coffee is a longstanding member of the Specialty Food Association, Specialty Coffee Association, and is certified Kosher by OK Kosher for all of its products, including Jack Daniel’s Tennessee Whiskey Coffee. The Jack Daniel’s Tennessee Whiskey brand name and trademark are used under license from Jack Daniel’s Properties, Inc., with exclusive use for coffee. For more information on our coffee products, contact Jackie Newman, Vice President, World of Coffee at 908.647.1218, jackie@worldofcoffeeinc.com or visit our website at jackdanielscoffee.com.

WORLD OF COFFEE and ÒGGI CAFFÈ are registered trademarks. Copyright © 2016 World of Coffee, Inc.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2016 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.